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Why Serums Should Be Your Skincare Staple Serums are the powerhouse step in any skincare routine — fast-absorbing, active-packed, and designed to target specific concerns  like dryness, breakouts, sensitivity, dullness, or aging. Whether you’re a skincare beginner or a beauty buff, choosing the right serum can make a huge difference. Below, I’ve curated the best serums for every skin type , all available at iHerb , a trusted retailer for authentic Korean and global skincare.